What Impact Does Improved Patient Satisfaction Have For A Hospital Organization?
Patient satisfaction is more important than ever as medical costs and insurance premiums rise and consumers find a greater financial risk associated with their own care. Consequently, patients have had to become more personally involved in their healthcare decisions, ensuring firsthand that they receive the most value for their investment.
Often this involves directly comparing the services provided by healthcare organizations. “Patients are increasingly shopping for healthcare services, and seeking the best possible overall experience when they need care,” said Jean-Pierre Stephan, managing director of Accenture’s customer-relationship management offerings. “As a result, leading hospitals are growing profitability not by cutting costs, but by improving patient experience and satisfaction.”
The patient experience represents a critical component of your ability to attract and retain patients. When patients form positive relationships and begin to trust your providers, they become more engaged in their own care, and develop a stronger sense of loyalty to your organization.
Read more on nrchealth.com’s article.